Innoval 98

First edition of the Innoval space at the biennial Barcelona Alimentaria International Foodstuffs and Drinks Fair. The project of this stand introduced an innovative exhibiting system. A circuit of individual displays, distributed into eight food families, drew a horse-shoe shaped trail at the centre of which an orange back-lit sphere segment was placed. To complete the set-up there was an audiovisual projection referring to the food industry, a video-wall showing food commercials and a musical background.
Food Innovation Area: Feria de Barcelona